Zara, a fashion company, is in semi-backtrack mode after being the next in line to supposedly unknowingly incorporate holocaust imagery into their clothes. Needless to say, Zara is completely on my nerves.

I can’t even imagine in what universe any company would think this is appropriate and I don’t buy Zara’s excuse for a second, or any other designer for that matter. I’m disgusted and annoyed. I don’t even like the company name.

Okay so, Zara released a black and white striped shirt with a large gold star on the chest and has tried to pass it off as a “Sheriff” shirt. Listen, I can’t read minds but it’s pretty difficult to give the benefit of the doubt to a company who released a handbag covered in some swastikas a few years ago. Yes we all know that the symbol is also used to represent peace in some parts of the world but let’s just keep the Nazi symbols to a minimum. Anyway, point being is that these folks at Zara have a track record of making decisions based on the axiom that no press is bad press. Well guess what? This is bad press. Again. Even if this “Sheriff” shirt excuse is true, ignorance is not innocence.

And in lieu of a proper apology that admits their gross ignorance, Zara let loose a firestorm of cut and paste tweets after pulling the shirts. They’ve also decided to now pander to the Jewish community with tank tops that read “If not now, when?” Give me a break. Zara should know better and this kind of thing should never happen, especially twice. Period.

Say goodnight, Zara.

Howard Davidson Arlington Massachusetts