Israeli web-design company Wix is spending millions of dollars on a Super Bowl ad, in an effort to heighten visibility for its dime-store service.
The irony here just slaps you in the face. Wix, the hilariously inept web-design company, will spend about $4.5 million on a Super Bowl spot to advertise their cheapskate, no-frills service. This news feels roughly equivalent to a Syfy Original movie receiving the advertising push of “Avatar.” Imagine if your local grocery chain suddenly started spending millions to advertise their knockoff store-brand Triscuits. (There’s the analogy I was looking for!)
Wix is essentially SquareSpace for people who can’t afford SquareSpace. It’s Geocities for the 21st century. It’s Blogspot for people too dumb to realize other sites offer the same tools for free. It’s “Web Design for Dummies” for people who don’t read books. Yet, here they are, buying a freaking Super Bowl ad, like it’s time to sit at the big kids’ table or something.
Well, I’ve got news for you, Wix. You can’t just buy your way into a spot at the big kids’ table and expect people to suddenly take you seriously. Furthermore, Wix says this is the start of a “far more aggressive campaign.” How do you get more aggressive than advertising during the Super Bowl?
Are they going to start paying people to tattoo “WIX” on their foreheads? Buy up the naming rights for people’s children? (I have to admit that Wix Davidson does have a certain ring to it, if the price is right.)
Do not get me started about a powered by Wix logo.
Howard Davidson Arlington Massachusetts