Struck by a Rainbow: A Man Made of Skittles

Skittles examines the life of a man whose skin turned to candy when he was struck by a rainbow.

Skittles has an oddly proud history of creating TV spots in which the candy is involved in anatomical wackiness. For example, who could forget the guy who feeds himself Skittles with his beard? How about the human pinata confronting his co-workers in the break room, begging them to stop hitting him with bats and just buy their own Skittles?

Now, the brand has taken this gimmick to its limit, creating a new mockumentary video spot about a man made of Skittles. The 3 minute, 30 second spot tells the story of a man who was struck by a rainbow, and now finds himself trapped in a body comprised entirely of Skittles.

The man discusses the struggles of living with his affliction, such as leaving behind a trail of candy wherever he goes, or the weird looks from strangers on the street. Finally, he learns that life goes on: “I am a man made out of Skittles, and there is nothing wrong with that.”

Skittles and BBDO Toronto went all-out with the spot, enlisting Cannes Film Festival award-winning director Conor Byrne to direct it. Byrne finds the perfect tone for the video, nailing the popular Hollywood mockumentary style.

This entire campaign has been a home run for Skittles. The spots are pretty darn ridiculous, but this is a candy company we’re talking about here. Their entire business is based on appealing to children – and also the childlike aspect of adults that makes us occasionally ignore the nutrition facts and buy a bag of Skittles.

Howard Davidson Arlington MA


Marshawn Lynch Fuels the Rainbow for Skittles

Seattle Seahawks running back Marshawn Lynch has a sweet gig as he fuels the power of the iconic rainbow for Skittles.

Lynch does not only taste the rainbow, but now he is marketing it too. Hard-running Lynch, also known as “Beast-Mode”, is famous for his Skittles obsession. In a new online video, Lynch uses his Skittles addiction to get ready for the upcoming NFL season by lifting massive amounts of the hard candy. This is not the first time the Seahawks running back has helped Skittles push sales. He once wore Skittles cleats in a game in 2011…and was fined $10,000.

Lynch’s craving for the hard-candy started as a kid, when his mother used to give him Skittles before games, calling them “power pellets”. I found this interesting because when I eat the candy, I don’t seem to gain any more power, however they do leave my digestive system in a discolored pellet form.

I’m not a sports fan (gotta say that I can’t sit through a football game), but I do love this campaign. However, I have one personal problem with it. I have been told my entire life to stay away from the hard, chewy, food-colored, diabetes-ridden candies like Skittles for my health. This guy eats Skittles everyday, somehow lacks any sort of body fat, and is making millions of dollars as a professional football player. BUT when I eat even one bag of Skittles, I somehow gain 4 pounds and feel sick for the rest of the week. Life just isn’t fair.

So it guess it’s true.. All you need to do is eat candy like Skittles and you can be as strong and successful as Marshawn Lynch, right?

Howard Davidson Arlington Massachusetts