The Museum of Modern Art (MoMa) and digital shop Possible have created a Twitter account called ART140 (@artoneforty) that helps people talk about art.
MoMa’s Twitter page is a cocktail party online with 1.6 million aficionados, geeks, newbs and common folks tweeting[WA1] . The goal is to create a new channel conducive to free flowing conversation while generating interest in their pieces. The page was which was launched at SXSW this month and created a huge buzz.
The clever Twitter page has people choosing a specific piece of art and then explaining what it means to them, in 140 characters or less via the hashtag #art140. ART140 will be a social experiment aimed at finding out what art means to the masses. The museum is working with Possible to reveal how the meaning of art may differ by age, gender, geography or other life experiences.
MoMa’s digital media marketing manager, Victor Samra, has assured users that their comments will not be censored in any way, so anyone can post.
MoMa is hoping to use the feedback from this experiment to gain some insight on what they should display in their upcoming exhibits. The museum hopes to “break down the wall” that often separates the masses from fine art appreciation.
But oh if those walls in NYC could talk…