Coca-Cola got caught (not) juicing ‘pomegranate juice’.

Apparently some of Coke’s self-labeled ‘pomegranate juices’ only have 0.2% of the juice and the Supreme Court seems to have gotten wise. When the nation’s highest court isn’t making watershed rulings on things like campaign finance laws or gay marriage, I guess it’s busy mediating semantic squabbles between beverage companies.

Pom is taking Coke to court over allegedly misleading labeling that slaps ‘pomegranate juice’ onto a product that has a laughable amount of that juice actually in it. And things are looking pretty good thus far for Pom. During the ever exciting oral arguments, the Justices looked to air on the side of common sense by calling out Coke’s argument that their customers weren’t “unintelligent�? enough to see for themselves what the actual juice content of their drinks are. If indeed the justices do side with Pom, this would possibly open the floodgates for similar lawsuits and more honest labeling.

But do I, or anyone else, really want to know what’s in supposedly healthy products? I only want the warm and fuzzy feeling inside that I’m doing something good for my body. And if it turns out that 99% of my ‘pomegranate juice’ is actually apple juice, I’d like to live my pseudo trendy healthy life in blissful ignorance, thanks. Isn’t the nutrition label’s font smaller for a reason?

Partnering with Coca-Cola, renowned Austrian glassmaker Riedel has designed a luxurious drinking glass meant for the more refined tastes of a true Coca-Cola connoisseur. Apparently modeled after the shape of the original Coke glass, the glassware giant promises to accentuate and enhance all of the classic soda’s familiar flavors.

Conjuring up a veritable olfactory and gustatory dream sequence, Riedel’s CEO Georg Riedel envisions the drinking experience as being akin to a fine wine or sophisticated ale: “This glass starts with the introduction of the aromas, beautiful lemon, citrus, lime character, malt characteristics, the mouth feel, the effervescence”

Of course there are skeptics who scoff, from a scientific basis, at the idea of a glass in any way contributing to flavor. Are Riedel’s purported methods and theories of taste genuine or is it all just trickery used to create a luxurious experience?

In any case, Coca-Cola has no real financial incentive to make this kind of a brand move from populous to luxury. They’ve pretty much had a vice grip on competitors like Pepsi and the widespread appeal of their soft drink does not hurt profits. Given this dominance, it’s clear Coke can afford to have some fun and Riedel is obviously reveling in the exposure.

A single glass runs at $20 with a double pack costing $30. But, can this ridiculously fancy glass make Coke taste better?