Buffalo Wild Wings is going wild.with GameBreak and adding this multi-platform fantasy sports and competitive game to their menu that already has 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Too much? Well, maybe not.

The game allows wings lovers and sports fans to play a wide range of fantasy sports games in the restaurant and on a mobile device. Buffalo Wild Wings is also offering weekly and season-long prize packs to winners with the ultimate prize of $10,000 given to one winner.

If you aren’t aware, I am not a sports fan, I don’t enjoy sports bars, and I’m not from Buffalo nor do I plan on visiting. But, I do eat up a good marketing campaign and game that drives sales. With that said, Buffalo Wild Wings hit a bullzeye with GameBreak. There is one thing testosterone-driven, hard-core, sports fanatics can’t stand….and that is losing. This is bound to be a hit within Buffalo Wild Wing’s target audience and undoubtedly will bring frequenters back every week.

I refuse to eat buffalo wings in public. I always forget all table manners and end up slurping the meat off the bone like a bowl of soup while my shirt turns greasier than the tablecloth.

So, Buffalo Wild Wings, you just solidified yourself as the ultimate restaurant for a sports fan and the last place you will ever find your wife.

Howard Davidson Arlington Massachusetts