Ad agency TBWA conjured up an ad that identifies medical students who have the dexterity to make brilliant surgeons. The clever ad is helping to train medical students – using origami, sushi and insects..
Countdowns, Bright Lights and Unexpected Challenges
Keep all the multicolored production lights, countdown buzzers and come-from-behind dramatic finishes from Ninja Warrior, but replace those agility and upper body strength obstacles with challenges that aim to identify steady hands, scalpel precision and staying calm under pressure.
Kurashiki Central Hospital in Okayama, Japan partnered with advertising agency TBWA/Hakuhodo to develop a practical examination striving to identify elite ninja surgeons.
Medical students applying for surgical rotations at Kurashiki Hospital were required to perform three, 15 minute challenges in game show-esque fashion to showcase their coronary artery tweezing, scalpel slicing, combo move potential.
Using Tradition To BREAK Tradition
To protect unsuspecting patients from a rag-tag gaggle of newbie medical doctors, Kurashiki Hospital’s actual Surgeon Tryouts were designed around popular Japanese art forms including origami paper folding, reconstructing dead-dismantled beetles, and preparing immaculate plates of various sushi dishes.
Watch Kurashiki Central Hospital’s new recruitmentment video below to see why these modified tests of Japanese tradition were so unique for evaluating surgeon slashing potential: