Watch out drones, Starbucks will soon begin delivering right to your desk.

Starbucks delivery. Pumpkin spiced lattes right to your mouth, no movement necessary.

In 2015, the coffee giant will launch its new mobile-payment app allowing customers to order without waiting in line. Latter next year, they are plan on making food-and-beverage deliveries in select markets. Delivery will only be available to loyalty-program members though, but who isn’t going to become one after this news?

Starbuck’s CEO Howard Schultz believes delivery and mobile payment will be “E-commerce on steroids”. Forrester Research estimates that the mobile payments market in the U.S. will reach $90 billion by 2017 with restaurants like Taco Bell and Wendy’s already launching their own mobile apps. As if people weren’t staring at their phones enough.

By adding mobile payment and delivery, Starbucks is totally quenching consumer thirst for new technology. But this might come with some risks. Many of Starbucks’ drinks are temperature-sensitive. With time for delivery, an iced drink could arrive watered down, and a hot one could arrive lukewarm. And what about the coffee shop culture: the free WiFi, the hipster barista, the quirky name spelling on the cup. Oh, and, my favorite, listening to people place orders.

If only there was a way for Starbucks to deliver intravenously…. Someone tell them to get this idea brewing.

Howard Davidson Arlington MA