Samsung released an app to its users all about LeBron James.

Thought you had enough of LeBron James? Well now there’s an entire app dedicated to the NBA star providing exclusive information. The app, which is simply called ‘LeBron’ gives users behind the scenes access on and off the court during the Miami Heat’s pursuit of their third NBA championship in a row.

Samsung

Whether or not this is seen as more bloatware for android devices is still up for debate. Besides the typical social media content that is typically seen with big brand players, the LeBron app also features downloadable custom lock screens and wallpapers, stats, and highlights that work with any Galaxy device. The app features four sections to browse that highlights different aspects of LeBron’s life: Athlete, NBA Playoffs, Style, and Journey.

Samsung has had an increased interest in giving more exclusive apps and content to its users. The goal is to sway potential buyers to choose a Samsung phone over other competitors.

By making this app for Galaxy devices only it is expected that many fans of LeBron looking to upgrade phones will switch over to a Samsung device. The LeBron app was created in association with the NBA and is available via Google Play for Galaxy devices. It also works alongside the new NBA Game Time app.