Netflix Changes Lives While Streaming

Netflix is now changing lives while streaming. The company is changing the ways the streaming service can – and can’t – improve people’s lives.

The latest spot for Netflix Europe starts out like one of those anti-cable TV spots – you know, the ones popular with satellite providers. A deadly serious voiceover details the many different ways that Netflix’s streaming service changes your life (along with a few ways that it can’t).

The 60-second spot, produced by Wieden + Kennedy Amsterdam, focuses mostly on Netflix’s original programming. For example, one man develops a love for scuba-diving after watching the documentary “Mission Blue.” An angsty teenager trades in her frown for a smile while watching “Arrested Development.”

An awkward partygoer makes a new friend, thanks to their shared love of “Orange is the New Black.” Two couples having an awkward dinner break the ice by discussing “House of Cards.” Not quite everything is possible in Netflix-land, however – the ad makes sure to let everyone know that the service cannot turn you into the leader of an alien race.

Let’s toss aside for a moment the notion that Netflix is probably responsible for more nights home alone with the cat, than it is a social matchmaker. I love this ad for two reasons. First, it’s a funny, effective spot in a vacuum. However, it’s even better when you realize that it’s also a thinly veiled jab at two of Netflix’s greatest enemies – cable and satellite providers.

Can Netflix really change your life? In a minor way, sure. Just keep in mind that subscribing isn’t likely to lead to a scuba-diving excursion with whales.

Howard Davidson Arlington MA


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