Medical Students Get Trained Using Origami, Sushi and Insects

Ad agency TBWA conjured up an ad that identifies medical students who have the dexterity to make brilliant surgeons. The clever ad is helping to train medical students – using origami, sushi and insects..



Countdowns, Bright Lights and Unexpected Challenges

Keep all the multicolored production lights, countdown buzzers and come-from-behind dramatic finishes from Ninja Warrior, but replace those agility and upper body strength obstacles with challenges that aim to identify steady hands, scalpel precision and staying calm under pressure.

Kurashiki Central Hospital in Okayama, Japan partnered with advertising agency TBWA/Hakuhodo to develop a practical examination striving to identify elite ninja surgeons.

Medical students applying for surgical rotations at Kurashiki Hospital were required to perform three, 15 minute challenges in game show-esque fashion to showcase their coronary artery tweezing, scalpel slicing, combo move potential.

Using Tradition To BREAK Tradition

To protect unsuspecting patients from a rag-tag gaggle of newbie medical doctors, Kurashiki Hospital’s actual Surgeon Tryouts were designed around popular Japanese art forms including origami paper folding, reconstructing dead-dismantled beetles, and preparing immaculate plates of various sushi dishes.

Watch Kurashiki Central Hospital’s new recruitmentment video below to see why these modified tests of Japanese tradition were so unique for evaluating surgeon slashing potential:

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Aetna Pays Employees To Sleep

If you work for Aetna Inc., you can get paid to sleep and count sheep.

According to a CNBC interview, Mark Bertolini, the CEO of Aetna Insurance, is offering his employees up to $500 to get more sleep. Sleeping on the job? Gotta love it.

I’m not sure if Bertolini and George Costanza are somehow related, but great minds surely think alike. And enjoy their beauty sleep, of course.

The perk is a part of Aetna’s ever-improving wellness campaign for their employees. While many companies offer wellness benefits such as gym memberships or smoking cessation assistance, Aetna is going straight to the core of wellness by providing incentive to wake up refreshed and well rested, and not just to lower annual coffee bills.

Improved shut-eye is something Bertolini claims is “really important.” The program is offering employees $25 per night of 7 hours plus of sleep for 20 nights in a row, with an annual cap of $500. The sleep will be tracked by the ever-popular fitness trackers you can see on the wrists of nearly everybody these days, which apparently are more useful than checking your heart rate after walking up a flight of stairs.

The program isn’t solely vested in the interest of good sleep or more time spent dreaming, but in pursuit of a more effective and alert workforce. According to the National Institutes of Health, 7 hours of sleep per night is the recommended minimum a person should get. But I am so done with recommendations for anything other than desserts.

Bertolini is hoping this incentive will help show up in Aetna’s revenue down the road. He quoted in a CNBC interview saying “It’s going to show up in our bottom line and in the Street’s confidence that we can do it quarter after quarter; year after year.”

I’m all for a good afternoon nap at work. But getting paid for doing so it truly a dream come true.

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Dyson Goes from From Vacuum to Vroom

.Dyson is is not sucking wind. They’ve gone from vacuum to vroom. Racers, start your silent electric motors. It looks like a new competitor in the race to produce the best electric car may be soon in the running next to Tesla.

A History of Innovation

The Dyson company has long been known to be forerunners on innovation and design. Their bagless vacuum cleaners were the first of their kind, and other products like the Air Blade and BallBarrow have shown Dyson’s commitment to providing the consumer market with new and unique twists on everyday necessities. No bathroom is complete without an Air Blade, right?

In an interview with The Independent, Dyson CEO Max Conze said how the Dyson company is similar to Apple in their desire to perfect their products. Apple has seen its fair share of rumors recently around the creation of electric cars as well, which could be yet another product the company could slim down until perfection. Products like their Rotork Sea Truck, a cargo boat used by the military, have shown an interest in transportation for Dyson. Maybe it’s time to evolve from sea to land.

It’s All About the Batteries

When it comes to building the next electric car to race Tesla to the finish line, the battery and electric motor are the keys to success. We’re not talking about AA’s here either, these batteries are top-notch and are what keep these cars and inventions high-powered for extended use.

Creating a electric car won’t be as simple as throwing a few wheels on a vacuum cleaning however, but the Dyson company appears to be ready for the challenge. Their acquisition of Sakti3, a solid-state battery company, in October points to a line of improved batteries for all their electric products. Improved batteries are the key towards efficient electric cars, which is one of the reasons Tesla’s promise of a Gigafactory creates so much hype in the tech market.

Additionally, in 2014, Dyson spoke out publicly on working towards improved electric products over the coming years. Dyson claimed his company would dedicate 1.5£ billion on research for new electronic products, and would aim to have 100 new products on the market by 2018.

Maybe one of these products will be a car? If nothing else, hopefully they will at least make a ride-on vacuum cleaner to make house chores a little more fun.

The Waiting Game

Only time will tell what Dyson has in store for us as far as electric cars go. That market, however, is seeing a significant growth of interest with Tesla leading the way. With all the technological advances in electric motors, batteries and cars on the horizon, it sounds like our future transportation may be a lot quieter and easier on the gas stations.

There is still one last burning question we have about the potential Dyson electric car: regardless of price, ingenuity and reliability, is it self-cleaning?

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Poo-Pourri Lawsuit Stinks up Federal Court

The smell of potpourri really stinks. And now there’s a lawsuit with Poo-Pourri that’s stinking up federal court.

Scentsible LLC, the Dallas-based company that owns Poo-Pourri, is suing the makers of V.I.Poo for its marketing tactics. Once the Dallas-based toilet deodorizing line Poo-Pourri got wind of what their rival V.I.Poo was doing, it aired its grievance in court.

There’s a rotten smell floating through the corridors of a United States District Court in Texas, and it’s not the scent of dirty politicians. Pou-Pourri – a company that sells air-freshening toilet sprays – is suing a British competitor for copyright and trademark infringement.

International manufacturing goliath Reckitt Benckiser (RB) is the defendant, and it would appear that Poo-Pourri’s claims of crappy conspiracy hold some messy merit. According to Poo-Pourri, RB intentionally copied Poo-Pourri’s popular “Girls Don’t Poop” YouTube video, as well as several images from advertising materials. Based on the wording in the suit, Poo-Pourri is the leader in the market, with V.I.Poo “a distant number two.”

While RB removed their English-language video for V.I. Poo – the British company’s take on Poo-Pourri – it’s still available in other languages. There’s certainly some stinky idea-theft going on here, as the two spots are remarkably similar, even with the language barrier.

Still, it’s hard to see Poo-Pourri dropping a victory in this case’s bowl. V.I. Poo’s marketing absolutely lacks in originality, but I don’t think it crosses the line into copyright infringement – especially since V.I. Poo is not sold in America, calling into question whether U.S. laws apply to a product that isn’t available here.

No matter how the case ends up, I got to say the phrase “Pou-Pourri is suing V.I. Poo” with a straight face. That’s a win for everyone.

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Nadkins: A Refresher Towelette for Masculine Hygiene

Finally, a refresher towelette for men and their most treasured region: Nadkins.

Nadkins is a new cleansing wipe for men dubbed “Male Jewels Refresher Towelettes.” After all, a guy can’t make it through a day with sweaty balls, right?

Wet nap for the crotch

The towelettes are “100% natural, non-toxic towelette specifically formatted for a man’s most sensitive area.” But of course. What guy wants a lavender scented and toxic wet nap schmeared on his crotch? After wiping down the area, users will get a “cooling and refreshing feeling without any irritation,” according to the press release. It also removes dead skin and helps protect against added aggravation.

Hardly something new

Nadkins, which is a new brand from Manager Inc., is one of the few brands aimed at this small but growing niche. Other products released in recent years such as 2009 Fresh Balls brand liquid soap for masculine cleansing and the 2013 Depend pads aimed for light bladder leakage for men show an increasing interest in this sensitive market. Now manliness can be added to the age old proverb “cleanliness is next to godliness.”

In the past, the men’s hygiene market has been widely overlooked. Umm, let’s not discuss Woody Wipes. And I having none of Mangroomer Biz Wipes, a drugstore gem that provides “a masculine executive scent.” Then there’s Niche from Birchbox. These things can also be used on a guy’s face. If it’s safe for your penis, it’s probably great for your cheeks, I presume.

Mad dogs and Englishmen love it

If mad dogs, Englishmen and dancing whistling men love it, well you should too. Displayed proudly in a 46 second video, those sensitive areas are apparently quite thankful for the release of Nadkin’s new Male Jewels Refresher Towelettes.

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Taco shop turns tables on robbers with a tasty ad

A taco shop has turned tables on some robbers with a tasty new ad.

A Las Vegas taco shop, Frijoles & Frescas Grilled Tacos, was robbed, but they turned the ordeal into an ad and created a hilarious YouTube video.

You know when you are totally bummed and some way to chipper person says “When life hands you lemons, make lemonade?” Well Frijoles & Frescas did much more – they turned a burglary attempt into comedy gold. And a great ad for their brand.

Not only did they make fun of the robbers, by picking on one guy who’s weaker than a soft shell taco since he couldn’t manage to break a window with a rock, but they also flipped the script on the negative situation by pretending that the burglars were just looking for food.

Can you really blame the bad ass guys? With all the Chipotle news they’ve probably fallen on tough times, and hungry people do desperate things.

The video uses security footage and comedic subtitles as it follows the robbers breaking in, searching around, and finally leaving as the video points out when their “mom” comes to pick them up. The subtitles include lines like: “Homeboy checks the storage room. No tacos.” And “Maybe they keep tacos in the register.”

At the end, everything wraps up as nicely as a big, juicy burrito with a great pitch for the brand: “We take full responsibility for what our tacos cause people to do.” But that’s not the only twist. There’s one frame that shows photos of the suspects with the words, “Please help us find these guys.” Just when you think they’re starting to get serious, the words “so we can get them the tacos they rightfully deserve” appear on screen.

I think Frijoles & Frescas won a lot of new customers with their creativity. It’s nice to see them have such a lighthearted attitude when a lot of other business owners would freak out. By staying positive and having fun, they’re able to gain great brand exposure and get almost 4 million views on YouTube.
Hopefully, now people come when the restaurant is actually open. Sometimes, revenge can taste pretty sweet.

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The Fat Jew’s Kingdom Tumbles Down

Comedian Josh Ostrovsky – AKA ‘The Fat Jew’ – has seen his comedy kingdom destroyed by plagiarism accusations.

It would appear that The Fat Jew‘s rise to fame will be snuffed out as quickly as it started. For weeks now, Josh Ostrovsky has been under fire for stealing jokes, pulling the rug out from beneath the social-media phenomenon.

Joke-stealing is an unfortunate part of comedy that will never go away. It’s often hard to prove whether a gag was actually stolen, or whether two people simply had a similar, funny idea. Regardless, while I’m more ‘Dad bod’ than fat, as a fellow Jew, I was rooting for Ostrovsky – that is, until he was exposed as a fraud.

After he landed a deal with big time talent agency CAA, joke-theft accusations came in a flurry from high-profile comics like Patton Oswalt and Michael Ian Black. Perhaps more damning was the media storm, with The Hollywood Reporter, The Atlantic, and The Washington Post tearing Ostrovsky apart in quick succession.

As a result, The Fat Jew lost a TV deal with Comedy Central, and pre-orders for his upcoming book are nearly non-existant. Though his once-anticipated book is due for release soon (November 3), “Money Pizza Respect” currently ranks as the No. 42,957 best-selling book on Amazon.

An additional intriguing angle to all this is that Ostrovsky built his Fat Jew comedy empire in the most modern way possible. He essentially just mined the internet for jokes, aggregating the results into sketches and routines. He’s like a human SEO device.

Shame on you, Fat Jew!

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Starbucks Expands ‘Evenings’ Program Across US

In an attempt to widen brand versatility, Starbucks is taking its ‘Evenings’ menu to more American locations.

When you think of Starbucks, what crosses your mind first? If your response is anything other than the word ‘coffee’ – or perhaps ‘scones’ – you’re part of a tiny minority. Starbucks is looking to change that, with an expansion of their ‘Evenings’ line.

Starbucks Evenings includes a menu of beer and wine offerings, along with small appetizers and tapas. The idea, of course, is to change the image of Starbucks as a morning-only destination. After picking up a caffeine jolt on the way to work, most consumers likely don’t have Starbucks on their minds later in the day.

Truth be told, there is a demand for the sort of casual drinking environment offered by Starbucks Evenings. Unlike traditional bars and pubs – where ‘chatting’ often means ‘shouting at each other over loud music and even louder customers’ – Starbucks offers a laid-back atmosphere that’s ideal for book clubs or Bible-study groups.

Test locations in America have been quite popular with women, who make up 60 percent of Evenings patrons. That makes quite a bit of sense to me. How uneven is the ratio between male- and female-targeted bars in America? There’s countless male-oriented sports bars – such as Hooters or Buffalo Wild Wings – but coming up with counterexamples that market primarily to women is a difficult venture.

As Starbucks expands ‘Evenings’ to over 2,000 of its 12,000 US locations, don’t be surprised if the after-dinner scene makes its presence felt at a franchisee near you.

Howard Davidson Arlington MA

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Coke Zero Brings Drinkable Commercials to Football

While thirsty for marketshare, Coke brings drinkable commercials to football.

Coke Zero celebrates third year of partnership with largest fully integrated campaign yet, to get fans even more excited for game day through drinkable advertising.

Coca-Cola’s Coke Zero brand is 10 years old (and became a billion dollar brand in only 2 years) which may or may not come as a shock (as the product is not much more than a masculine adaptation of Diet Coke), but you will be shocked to find out that in the fall you will be able to get a free Coke Zero instantly…THROUGH YOUR TV. It’s got to be too good to be true, right?! When did reality morph into an episode of The Jetsons? !

The new campaign this fall in conjunction with ESPN’s College Gameday is called, “You Don’t Know Zero ‘Till You’ve Tried It”. Many of the ads include ESPN personalities such as Lee Corso and Kirk Herbstreit and will direct viewers to open the Shazam App on their smart phone or tablet and hold it near the ad. There will be a bottle of Coke Zero pouring on TV into a digital glass on the viewer’s device. Along with a refreshing class of digital Coke Zero the viewer will be delivered a coupon for a free 20-ounce bottle that will be redeemable at retailers including 7-Eleven, QuickTrip, Speedway, and Domino’s.

I’m a sucker for a free product and I do love the occasional Coke product, but this seems like quite the financial undertaking for a product that is already successful and is a mere clone of your own already existing product. Differencebetween.net has done some further scientific research to back my earlier claim; Coke Zero is just Diet Coke in a masculine guise. But here’s the rub, Coke Zero may actually be hurting it’s “feminine” counterpart. As Coke Zero has rose (6% growth in the second quarter) Diet Coke is down 6% in the last year. Now, this may certainly be a logical fallacy, and Coke’s new gimmicks such as “drinkable jerseys” are appealing, the product remains the same.

It surely seems as if Coca-Cola is growing one of it’s brands at the cost of another, this may be the strategy they are aiming for, but it’s got be wondering, will this new offensive tactic lead to Coca-Cola playing defense against themselves?

Howard Davidson Arlington MA

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Coke Zero Brings Drinkable Commercials to Football

While thirsty for marketshare, Coke brings drinkable commercials to football.

Coke Zero celebrates third year of partnership with largest fully integrated campaign yet, to get fans even more excited for game day through drinkable advertising.

Coca-Cola’s Coke Zero brand is 10 years old (and became a billion dollar brand in only 2 years) which may or may not come as a shock (as the product is not much more than a masculine adaptation of Diet Coke), but you will be shocked to find out that in the fall you will be able to get a free Coke Zero instantly…THROUGH YOUR TV. It’s got to be too good to be true, right?! When did reality morph into an episode of The Jetsons? !

The new campaign this fall in conjunction with ESPN’s College Gameday is called, “You Don’t Know Zero ‘Till You’ve Tried It”. Many of the ads include ESPN personalities such as Lee Corso and Kirk Herbstreit and will direct viewers to open the Shazam App on their smart phone or tablet and hold it near the ad. There will be a bottle of Coke Zero pouring on TV into a digital glass on the viewer’s device. Along with a refreshing class of digital Coke Zero the viewer will be delivered a coupon for a free 20-ounce bottle that will be redeemable at retailers including 7-Eleven, QuickTrip, Speedway, and Domino’s.

I’m a sucker for a free product and I do love the occasional Coke product, but this seems like quite the financial undertaking for a product that is already successful and is a mere clone of your own already existing product. Differencebetween.net has done some further scientific research to back my earlier claim; Coke Zero is just Diet Coke in a masculine guise. But here’s the rub, Coke Zero may actually be hurting it’s “feminine” counterpart. As Coke Zero has rose (6% growth in the second quarter) Diet Coke is down 6% in the last year. Now, this may certainly be a logical fallacy, and Coke’s new gimmicks such as “drinkable jerseys” are appealing, the product remains the same.

It surely seems as if Coca-Cola is growing one of it’s brands at the cost of another, this may be the strategy they are aiming for, but it’s got be wondering, will this new offensive tactic lead to Coca-Cola playing defense against themselves?

Howard Davidson Arlington MA

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