It’s rare when advertising can be called a work of art, but that’s the best way to describe this campaign for Adobe Stock.
If you didn’t know that Adobe had a stock image offering, I’ll forgive you because I honestly didn’t know either. Of course we’re all familiar with the usual stock image suspects – and I say suspects because have you seen some of their cheese-tastic images? Don’t get me started on clip art, BTW.
Well apparently Adobe wants to compete with the likes of Getty Images and shutterstock, so they tasked Goodby Silverstein & Partners with promoting their brand.
Those who use cliches (I would never) might say a picture is worth thousand words, but the Make a Masterpiece campaign says a whole lot more about Adobe Stock. Four digital artists from around the world were hand-picked from Behance to show off their digital brush-work skills by re-creating lost, stolen, or destroyed art using Photoshop and images from Adobe Stock.
So far, four paintings from Frida Kahlo, Carvaggio, Karl Friedrich Schinkel, and Rembrandt have been recreated and showcased in Adobe’s video series. There’s a plan to bring even more masterpieces back to life, and to have “how to” tutorials. Right now there’s a time lapse, behind-the-scenes video of artist Ankur Patar from India recreating “The Storm on the Sea of Galilee” after it was stolen in 1990 from Boston’s Isabella Stewart Gardner Museum.
Goodby’s associate partner and creative director Will Elliott said, “No one can truly replace these lost paintings. But by faithfully re-creating them with Adobe Stock, we can remember them again and reshape what the world thinks about stock photography in the process.”
Goodby managed to take an artist community owned by Adobe (Behance) and combine that with software from Adobe (Creative Cloud/Photoshop) to promote a third Adobe product – Stock. It’s a campaign that matches different pieces better than the most perfect color palette, and truly shows that for a digital artist/designer, Adobe has everything you need.
Visit the Masterpiece site to watch the transformation that happens during this process. You’ll get to see work that’s a thousand times better than some paint-by-numbers watercolor creation.