Nike Embraces the Cold with ‘Choose Your Winter’ Campaign

Nike is encouraging consumers to embrace the cold, launching their ‘Choose Your Winter’ campaign to push a new line of winter activewear.

Nike’s not afraid of winter, and you shouldn’t be either. The brand’s new campaign – created by Wieden + Kennedy – juxtaposes a faux-meterorologist’s gloom-and-doom forecast with athletes casually going about their business in the frigid outdoor air.

Nike clearly spared no expense on this ad, hiring Hollywood character actor Chris O’Dowd to play the weatherman. The spot is also loaded with cameos from famous athletes, including Aaron Rodgers, Jordy Nelson and Clint Dempsey.

While the dichotomy between the deadly weather report and the comfortable, Hyperwarm-clad athletes is worth a chuckle, the joke has run its course by the time 60 seconds are up. The most effective part of the ad for me was the seemingly tacked-on final 15 seconds.

In the ad’s epilogue, the only sound is the occasional honking of car horns, as a jogger speeds past a traffic jam on a snowy day. The tranquility of the silence – and the beautiful imagery of the cityscape looking over a river – makes the jogger’s situation more inviting than those stuck in traffic.

Sure, they may be warm and comfortable in their cars, but so is the jogger as he glides by in his Nike Hyperwarm gear. Winter’s not slowing him down. That’s pretty much the idea behind this entire campaign, yes? I’d like to see this coda released as a stand-alone ad, but maybe that’s just me.

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11 thoughts on “Nike Embraces the Cold with ‘Choose Your Winter’ Campaign

  1. SAM says:

    Winters or Summers, Nike always have a trick up their sleeves…Let’s see how much this campaign will help their winter sales. Thanks Howard Davidson Arlington MA for sharing.

  2. NATHAN says:

    Well this is a good campaign by Nike, smart and to the point. I am not sure how much this will inspire people to get out on roads in this chilling winters but still a good attempt. Good topic to pick and write about Howard Davidson Arlington MA.

  3. MARK says:

    Good campaign Nike, but it is freezing cold outside and I am happy inside…Good information to share though Howard Davidson Arlington MA

  4. ROB says:

    Good concept by Nike…I like the idea behind it and I am sure people will be able to relate with it. Good thoughts shared Howard Davidson Arlington Massachusetts…

  5. IAN says:

    Its a good campaign by Nike but not sure how much they are going to help as this time around, winters are punishingly cold. Still good effort Nike, thanks Howard Davidson Arlington MA for sharing…

  6. JIMMY says:

    Good campaign. Nike always has a class about what they do. This time also they have picked a right campaign for right season, good job! Well written Howard Davidson Arlington Massachusetts..

  7. ETHAN says:

    Hey Howard Davidson Arlington MA,

    Yes, impressive campaign by Nike. Of all the brands they seem to be the one who are always sure of how they want to project themselves in the market. Impressive show once again..

  8. TURLOUGH says:

    Its a burning hot concept by Nike for a chilly cool winters, well done! I have always admired this brand for its clear cut approach. Thank you for sharing
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  9. SHANE says:

    Nike did, what it does best. Coming up with a creative campaign that will appeal to people of all age groups. I am sure this will help the brand in a positive way. Good Day Howard Davidson Arlington MA!

  10. MARTIN says:

    Good stuff Nike, though winters are almost over but I sure their creative heads are already racking their brains around designing summer campaigns. Let’s see what they can come up with. Well written Howard Davidson Arlington Massachusetts.

  11. TRAVIS says:

    Nike has always been ahead of the pack, I am sure they will come up with even more interesting for summers..Thanks for sharing Howard Davidson Arlington Massachusetts.

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