Post Foods has struck gold (or maybe honey) with a new campaign that tastefully touts Honey Bunches of Oats. The brand now sings and dances for oats, per say.
The famous cereal maker has enlisted pop duo Domino Saints for its latest ad campaign geared toward Hispanic markets. The pop duo from San Juan, Puerto Rico, collaborated in the exclusive “Smile While You Shake It” music video.
Post Food is banking on Domino Saints in hopes that their song helps secure the brand as the go-to cereal amongst Hispanics as they integrate Spanish lyrics into the primarily English song.
The campaign calls on customers to record their own dance moves to the song in order to win weekly prizes. Honey Bunches of Oats has optimism that this campaign will furry a nation-wide dance competition. You don’t have to know the Harlem Shake or know dance moves to win the competition. There’s a micro-site with some pointers that tell you how to smile while you shake to win it.
As for me, I’ll sit quietly with a cup of coffee in the morning. I’m having no booty shaking before dusk. You?