It’s been over a month since McDonald’s unveiled a new mascot named “Happy”. Well, the McDonald’s Happy Meal ambassador is still frightening.
Happy is an animated Happy Meal Box; complete with black hole eyes, a ridiculous mouth, and lanky arms, Happy is the ambassador (or shall we say most maligned mascot of the restaurant’s new healthy Happy Meals. Maybe McDonald’s is trying to scare children into eating their vegetables. I think not.
Happy’s job, according to a press release, is to “encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.” While he appears fairly alienating, Happy has actually done well as an animated mascot in other countries. He was first introduced in 2009 to France and has since made his way through Latin America and other countries in Europe. But Happy is scaring the French fries outta kids in the USA.
Happy is the “ambassador for balanced and wholesome eating.” He is especially welcoming of the new Low Fat Strawberry Go-Gurt. Because nothing says “finish your carrot sticks” like a psychotic stare from the side of a box.
When McDonald’s introduced Happy to the USA, the internet exploded with memes and photo-shopped renditions of the new character bringing to question whether this was McDonald’s strategy all along. The mascot appears to have been built to take over the web as it continues to scare social media users. When the company introduced Ronald McDonald in 1989, he was seen as nightmare inducing as well at the time. Maybe with time, Happy will grow to steal our hearts.
I’m not lovin it.
Howard Davidson, Arlington, MA