Kotex’s new cat filled Japanese commercial totally demeans women.
The feminine hygiene product company is on a tear to prove a point about their pads via a rather rude commercial. The ad shows cats walking around awkwardly because they have sticky tape applied to them. Just like when a feminine pad won’t stay in place and decides to adhere to a woman’s crotch. Yup, that’s the scene.
The spot has been viewed millions of times on various platforms in just two weeks. Ogilvy & Mather Shanghai created this well viewed ad and is clearly ok with equating worry free protection with slapping tape on cats. Along with the cat video, Kotex also did another spot comparing men to sanitary napkins.
What is going on with Asian branded cat videos? In Japan, Pizza Hut released a whole video series that show annoying uniform-wearing cats running the show at a restaurant. They even vacuum and take out the trash. Those are some serious pussy cats.
My guess is that Kotex decided ride the wave of feline-themed content that’s extremely popular and weirdly shareable.
I’m totally not into the LOLcats phenomenon or cats in general. Cats creep me out. But then again, I don’t like anything with four legs or tails. Oh, I also dislike ads that are demeaning to woman and pussy (cats).
Howard Davidson Arlington MA