Kashi, the all natural food company known for dreaming of a world where everyone embraces natural health, has crumbled in court.
The semantic battle of the century over the words ‘natural’ and ‘healthy’ is raging on like never before. Kellogg, who owns Kashi, took a pretty big hit by trying to pass off some synthetic compounds that do actually appear in nature as ‘natural’ on some food labels. Is something still ‘natural’ if it’s made in a factory? Apparently not, because Kellogg now has to pay five million dollars and take ‘all natural’ and ‘nothing artificial’ off of said labels. Just like Coca-Cola is being sued for having an infinitesimal amount of actual pomegranate juice in their Minute Made bottles, big food companies are constantly getting caught with their pants down whilst attempting to ride the wave of cash driven by a ravenous health food craze.
Of course the fact that Kellogg agreed to this settlement in no way means that they think they were in the wrong: “We will comply with the terms of the settlement agreement by the end of the year and will continue to ensure our foods meet our high quality…” You get the idea. I mean, just because you agree to change your company’s labels and pay millions of dollars in no way implies guilt, right? Kellogg is just another helpless corporation being slashed at by the nosey health foods crowd. It’s like I’ve always said, what’s so great about really being all natural anyway? I want to wear my green halo and unwittingly consume things like synthetic pyridoxine hydrochloride without a bunch of court cases bringing me down.
Either way, I suppose I’ll live to snack another day.
Howard Davidson Arlington MA