Rob Lowe continues to portray his unflattering alter egos in DirecTV ads.
Creepy Rob Lowe really is the best Rob Lowe. In DirecTV’s new campaign, the actor plays several different versions of himself. The one constant in the ads is normal, cool Rob Lowe. This version, of course, is a DirecTV subscriber. Opposite this character are three other less-inspiring alter egos, who all have cable.
First there’s Super Creepy Rob Lowe, whose cable is out, so he decides to go out on the town, watching people swim at the public pool, or smelling their hair at movie theaters. Then you’ve got Less Attractive Rob Lowe, complete with thinning hair and bad teeth. Now there’s Painfully Awkward Rob Lowe, who wears a fanny pack and spends all day waiting for the cable installer.
Super Creepy Rob Lowe is easily my favorite, as it hearkens back to his intense, sleazy persona from the Showtime series “Californication.” This is a role that Lowe plays with ease, and there are few actors better at getting under a viewer’s skin.
The message of the ads is as old as time: Buy this product/service and it will make you cooler/more attractive. This formula still works as long as it’s done with tongue firmly planted in cheek, as it is here. These spots do a good job of illustrating – in an exaggerated manner – the company’s advantages over cable.
Apparently there are at least two more spots from Grey New York on the way, and it will be interesting to see where Lowe’s alter egos take us next. No matter what, DirecTV-subscribing Cool Rob Lowe will be there to tell viewers, “Don’t be like this me.”
Creepy or not, Rob Lowe is on my nerves.
Howard Davidson Arlington Massachusetts