Molson Beer Fridge Returns to Canada

Molson Canadian Beer Company’s custom fridge filled with the Canadian beer has returned to Canada.

The Molson beer fridge spent years traveling the globe. It went from downtown London to the depths of the jungle. The swanky fridge only opens for people with Canadian passports. On Canada Day – July 1 – Molson put a fresh twist on the successful marketing campaign, bringing it home to Canada and giving it a new unlocking gimmick.

Molson

Seeing as the vast majority of people in Canada logically possess Canadian passports, Molson has now decided to test Canadians’ level of patriotism. The fridge requires the thirsty individuals looking to unlock “the magic inside” to sing an accurate – or at least semi-accurate – rendition of “O Canada.” The Rethink agency says we’ll see more of the red refrigerators in the months to come. The Molson campaign, which has the tagline “I am Canadian,” will continue its tour, quenching the thirst of the parched throngs of Europe, and perhaps beyond.

Molson continues to show that there’s still mileage in the fridge campaign. With the nationalistic pride of the ads, it’s no surprise that Molson Canadian continues to be one of the top-selling beers in Canada.

Despite the company’s merger with Coors, the Molson brand continues to resonate with Canadian consumers. Fun, patriotic marketing campaigns like the Molson fridge deserve much of the credit.

I’ll be curious to see what Molson does with the fridge next. Perhaps it could travel America, requiring customers to name five active hockey players to open. Maybe the fridge will lead them through some sort of quiz regarding the basic rules of curling.

One thing that is clear – the Molson fridge campaign still has plenty of gas in the tank.

Howard Davidson Arlington MA

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Bud Light’s Beer for Whatever Happens

Bud Light has a beer for whatever happens.

bud light

Probably fulfilling a lot of grown men’s wildest fantasies, Budweiser is going to be taking over an entire main street as an extension of their “Up for whatever” campaign. If your memory doesn’t date back to February, the centerpiece of Bud Light’s Super Bowl ad last year saw a ‘non actor’ get swept away for a night of fun and adventure that featured celebrities, llamas, and beating Arnold Schwarzenegger at table tennis. The Chicago Sun Times interviewed the actor, and he claimed that he was oblivious to the whole setup: “I didn’t know what was going on. Not the slightest clue. But I knew I just had to go with it.” Personally, this video looked like it had just about as much reality to it as Kim Kardashian’s first wedding but hey, it was entertaining nonetheless.

Getting back to Bud Light’s latest move, the entire operation sounds like it will basically turn part of a U.S. city into a kind of adult Disneyland. And part of the story is that there are very few details actually available about how the final project is gonna look in order to maintain the surprise. Ad Age is predicting that the city of choice is going to be in Colorado but don’t dismay, because there is a sliver of hope that your town will be the site of this indistinct Bud Light orgy.

For a beer that tastes like watered down bathwater, I shudder to think what an entire town’s reaction would be to their intrusion but maybe we’ll find out in a totally real commercial during the next Super Bowl. They just have to be up for whatever!

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