Scandal Alert: $20k Bag of Brooklyn Air Posted to Ebay

Scandal Alert:  $20k Bag of Brooklyn Air Posted to Ebay

$20k Bag of Brooklyn Air Posted to Ebay

Now here’s a true scandal.  A bag of air from Brooklyn, NY post to Ebay for $20,000.  I’m completely undone. Is this a scandal or sheer brilliance?

Leave it to Williamsburg to cull yet another use for Mason Jars: air. Bidding for “Air from Williamsburg, Brooklyn! HIP COOL BROOKLYN LENA DUNHAM 11211” originally started on July 6th at $39.99 and as of Thursday, July 9, the air was going for $20,100.00.

Excuse me, but the bid is more than some people pay annually to actually live in North Brooklyn.

“What you are bidding on here is a sample of air from the COOLEST neighborhood in the world: Williamsburg, Brooklyn!” the seller, theedgedweller, who has apparently never sold on the online auction site before, writes. “This might be your last chance to afford air from this much coveted zip code (11211),” reads another part of the description. This special, but also incredibly mundane air, can be shipped anywhere in the United States “either in a Ziploc bag or in a mason jar from one of our many, many mason jar specialty shops.” “$20,000 may sound expensive now, but at the rate prices go up in Williamsburg, this bag of air will be one million dollars by the end of the year,” wrote a satirist at Brokelyn.

While I get the joke, eBay put on their party pooper pants and made sure someone wasn’t stupid enough to buy a ziplock bag full of oxygen for a small down payment. They removed the listing since the post didn’t include “physical items or actual services.” While the idea is creative, the execution is what ended up falling short. This winter a Boston man, Kyle Waring, set up a website that sold batches of the record breaking snow for $89 a pop. Maybe “theedgedweller” should’ve gotten into the entrepreneurial spirit and taken matters into his own hands.

As it turns out, thanks to live feeds, maybe the joke is on me (and everyone else) The mysterious man is actually Dan Ozzi, Vice music editor. Maybe he knows of a bridge that he can sell us.

Howard Davidson Arlington MA

Standard

Pizza Hut’s New Box Doubles as Movie Projector

Pizza Hut’s clever new pizza box is also a film projector for smartphones.

Ordering a delivery pizza and watching a movie is pretty much the quintessential American “family night.” Pizza Hut is capitalizing on this synergistic relationship with a brilliantly conceived marketing ploy called the Blockbuster Box.

Pizza Hut's New Box Doubles as Movie Projector

The brand’s new pizza box comes with a lens, which fits into a perforated hole at the front of the box. All consumers have to do is scan the codes on the box to ‘unlock’ their movie choices, then attach a smartphone to the lens. Moments later, you’re watching a movie projected from the box your pizza came in.

Pizza Hut spokesman Doug Terfehr said that “pizza is a social food, and movies are a social event. Perfect match.” I have to agree with Terfehr. While the Blockbuster Box is clearly just a novelty – and not something you’re going to use more than once – I can see little kids going wild over the idea.

For now, the only movies available are short films produced by Pizza Hut, but I would be shocked if they don’t expand on that at least a bit. I’m not sure anyone wants to sit down and watch a two-hour movie projected out of a pizza box with sound from a smartphone speaker, but including a couple episodes of popular TV sitcoms sounds like a great move.

Sure, it’s just a silly novelty, but sometimes silly novelties sell. I think this is one of those cases. Clever stuff from Pizza Hut.

Howard Davidson Arlington MA

Standard