Struck by a Rainbow: A Man Made of Skittles

Skittles examines the life of a man whose skin turned to candy when he was struck by a rainbow.

Skittles

Skittles has an oddly proud history of creating TV spots in which the candy is involved in anatomical wackiness. For example, who could forget the guy who feeds himself Skittles with his beard? How about the human pinata confronting his co-workers in the break room, begging them to stop hitting him with bats and just buy their own Skittles?

Now, the brand has taken this gimmick to its limit, creating a new mockumentary video spot about a man made of Skittles. The 3 minute, 30 second spot tells the story of a man who was struck by a rainbow, and now finds himself trapped in a body comprised entirely of Skittles.

The man discusses the struggles of living with his affliction, such as leaving behind a trail of candy wherever he goes, or the weird looks from strangers on the street. Finally, he learns that life goes on: “I am a man made out of Skittles, and there is nothing wrong with that.”

Skittles and BBDO Toronto went all-out with the spot, enlisting Cannes Film Festival award-winning director Conor Byrne to direct it. Byrne finds the perfect tone for the video, nailing the popular Hollywood mockumentary style.

This entire campaign has been a home run for Skittles. The spots are pretty darn ridiculous, but this is a candy company we’re talking about here. Their entire business is based on appealing to children – and also the childlike aspect of adults that makes us occasionally ignore the nutrition facts and buy a bag of Skittles.

Howard Davidson Arlington MA

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Nike Embraces the Cold with ‘Choose Your Winter’ Campaign

Nike is encouraging consumers to embrace the cold, launching their ‘Choose Your Winter’ campaign to push a new line of winter activewear.

Nike Embraces the Cold with 'Choose Your Winter' Campaign

Nike’s not afraid of winter, and you shouldn’t be either. The brand’s new campaign – created by Wieden + Kennedy – juxtaposes a faux-meterorologist’s gloom-and-doom forecast with athletes casually going about their business in the frigid outdoor air.

Nike clearly spared no expense on this ad, hiring Hollywood character actor Chris O’Dowd to play the weatherman. The spot is also loaded with cameos from famous athletes, including Aaron Rodgers, Jordy Nelson and Clint Dempsey.

While the dichotomy between the deadly weather report and the comfortable, Hyperwarm-clad athletes is worth a chuckle, the joke has run its course by the time 60 seconds are up. The most effective part of the ad for me was the seemingly tacked-on final 15 seconds.

In the ad’s epilogue, the only sound is the occasional honking of car horns, as a jogger speeds past a traffic jam on a snowy day. The tranquility of the silence – and the beautiful imagery of the cityscape looking over a river – makes the jogger’s situation more inviting than those stuck in traffic.

Sure, they may be warm and comfortable in their cars, but so is the jogger as he glides by in his Nike Hyperwarm gear. Winter’s not slowing him down. That’s pretty much the idea behind this entire campaign, yes? I’d like to see this coda released as a stand-alone ad, but maybe that’s just me.

Howard Davidson Arlington Massachusetts

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