On a quest for wellness, Gatorade is making employees sweat it out. Literally.
The Chicago-based sport drink brand is promoting workplace fitness by incentivizing employees to set personal fitness goals. Apparently company executives realized their sugary drinks needed extra exercise to burn off.
The PepsiCo-owned brand is providing a 6-month program for its 150 employees by providing subsidized program costs and access to trainers called G-Feat. The G-Feat plan includes a daily 60-second workout…at the office…with your officemates, making that mid-afternoon cup of coffee expendable.
So every afternoon all of the Gatorade coworkers have the opportunity to get up out of their chair for a minute of squats, planks, or jumping jacks. As if that wasn’t an opportunity for enough embarrassment, the G-Feat program encourages participants to make their goals public by posting them at the office so colleagues can keep each other motivated.
The G-Feat plan allows employees to be put in the consumer shoes. Gatorade executives are hoping training employees might notice a need to drink Gatorade at specific times or have a certain flavor. Either way, I doubt they want them even thinking about drinking a bottle of water. I bet if someone utters the words “Poland Springs”, they are ordered to do a pushups.
I’ll be staying far away from Gatorade HQ. I don’t shvitz with colleagues.
Howard Davidson Arlington MA