In a new 70-second ad for Foot Locker, Washington Wizards guard John Wall gets a prophetic look into his future – and doesn’t like everything he sees.
In a hilarious new spot, Foot Locker casts NBA star John Wall as a man who learns a bit too much about his own future. Referring to it as “The Process,” Wall’s friend tells him that – now that he has his own signature shoe at Foot Locker – his destiny awaits him.
This destiny includes becoming an all-time legend on the court, having his number retired, and opening a pretty awesome chicken-wing restaurant. It also includes being fleeced by his accountant and losing it all…before the release of Wall’s new “retro shoe” at Foot Locker revives his life.
The old adage, “It’s funny because it’s true,” fits this spot perfectly, as the future predicted by Wall’s friend is all too common among ex-pro athletes. The casting is commendable as well. Wall is a natural in front of the camera, easily holding his own with the professional actors in the spot.
The 70-second ad, created by BBDO New York, definitely takes some dark turns along the way, but Wall’s performance keeps it light. My favorite moment is when future-Wall, complete with a beer belly and a bad tie, does a local car commercial – a staple of hilariously bad pro-athlete endorsements. (This legendarily awful spot starring the NBA’s Oklahoma City Thunder is a perfect example.)
It helps that I actually like the shoes, as well. In contrast to the gaudy designs most other players choose, Wall’s kicks look like something a normal person would actually wear. All told, I can’t think of anything I dislike about this spot – and if you know me, you know that’s saying an awful lot!
Howard Davidson Arlington MA