Seattle Seahawks running back Marshawn Lynch has a sweet gig as he fuels the power of the iconic rainbow for Skittles.
Lynch does not only taste the rainbow, but now he is marketing it too. Hard-running Lynch, also known as “Beast-Mode”, is famous for his Skittles obsession. In a new online video, Lynch uses his Skittles addiction to get ready for the upcoming NFL season by lifting massive amounts of the hard candy. This is not the first time the Seahawks running back has helped Skittles push sales. He once wore Skittles cleats in a game in 2011…and was fined $10,000.
Lynch’s craving for the hard-candy started as a kid, when his mother used to give him Skittles before games, calling them “power pellets”. I found this interesting because when I eat the candy, I don’t seem to gain any more power, however they do leave my digestive system in a discolored pellet form.
I’m not a sports fan (gotta say that I can’t sit through a football game), but I do love this campaign. However, I have one personal problem with it. I have been told my entire life to stay away from the hard, chewy, food-colored, diabetes-ridden candies like Skittles for my health. This guy eats Skittles everyday, somehow lacks any sort of body fat, and is making millions of dollars as a professional football player. BUT when I eat even one bag of Skittles, I somehow gain 4 pounds and feel sick for the rest of the week. Life just isn’t fair.
So it guess it’s true.. All you need to do is eat candy like Skittles and you can be as strong and successful as Marshawn Lynch, right?
Howard Davidson Arlington Massachusetts