Bud Light has a beer for whatever happens.
Probably fulfilling a lot of grown men’s wildest fantasies, Budweiser is going to be taking over an entire main street as an extension of their “Up for whatever” campaign. If your memory doesn’t date back to February, the centerpiece of Bud Light’s Super Bowl ad last year saw a ‘non actor’ get swept away for a night of fun and adventure that featured celebrities, llamas, and beating Arnold Schwarzenegger at table tennis. The Chicago Sun Times interviewed the actor, and he claimed that he was oblivious to the whole setup: “I didn’t know what was going on. Not the slightest clue. But I knew I just had to go with it.” Personally, this video looked like it had just about as much reality to it as Kim Kardashian’s first wedding but hey, it was entertaining nonetheless.
Getting back to Bud Light’s latest move, the entire operation sounds like it will basically turn part of a U.S. city into a kind of adult Disneyland. And part of the story is that there are very few details actually available about how the final project is gonna look in order to maintain the surprise. Ad Age is predicting that the city of choice is going to be in Colorado but don’t dismay, because there is a sliver of hope that your town will be the site of this indistinct Bud Light orgy.
For a beer that tastes like watered down bathwater, I shudder to think what an entire town’s reaction would be to their intrusion but maybe we’ll find out in a totally real commercial during the next Super Bowl. They just have to be up for whatever!