Coca-Cola got caught (not) juicing ‘pomegranate juice’.
Apparently some of Coke’s self-labeled ‘pomegranate juices’ only have 0.2% of the juice and the Supreme Court seems to have gotten wise. When the nation’s highest court isn’t making watershed rulings on things like campaign finance laws or gay marriage, I guess it’s busy mediating semantic squabbles between beverage companies.
Pom is taking Coke to court over allegedly misleading labeling that slaps ‘pomegranate juice’ onto a product that has a laughable amount of that juice actually in it. And things are looking pretty good thus far for Pom. During the ever exciting oral arguments, the Justices looked to air on the side of common sense by calling out Coke’s argument that their customers weren’t “unintelligent” enough to see for themselves what the actual juice content of their drinks are. If indeed the justices do side with Pom, this would possibly open the floodgates for similar lawsuits and more honest labeling.
But do I, or anyone else, really want to know what’s in supposedly healthy products? I only want the warm and fuzzy feeling inside that I’m doing something good for my body. And if it turns out that 99% of my ‘pomegranate juice’ is actually apple juice, I’d like to live my pseudo trendy healthy life in blissful ignorance, thanks. Isn’t the nutrition label’s font smaller for a reason?