Coca-Cola Just Got Caught (Not) Juicing

Coca-Cola got caught (not) juicing ‘pomegranate juice’.

Coca-Cola

 

Apparently some of Coke’s self-labeled ‘pomegranate juices’ only have 0.2% of the juice and the Supreme Court seems to have gotten wise. When the nation’s highest court isn’t making watershed rulings on things like campaign finance laws or gay marriage, I guess it’s busy mediating semantic squabbles between beverage companies.

Pom is taking Coke to court over allegedly misleading labeling that slaps ‘pomegranate juice’ onto a product that has a laughable amount of that juice actually in it. And things are looking pretty good thus far for Pom. During the ever exciting oral arguments, the Justices looked to air on the side of common sense by calling out Coke’s argument that their customers weren’t “unintelligent” enough to see for themselves what the actual juice content of their drinks are. If indeed the justices do side with Pom, this would possibly open the floodgates for similar lawsuits and more honest labeling.

But do I, or anyone else, really want to know what’s in supposedly healthy products? I only want the warm and fuzzy feeling inside that I’m doing something good for my body. And if it turns out that 99% of my ‘pomegranate juice’ is actually apple juice, I’d like to live my pseudo trendy healthy life in blissful ignorance, thanks. Isn’t the nutrition label’s font smaller for a reason?

 

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5 thoughts on “Coca-Cola Just Got Caught (Not) Juicing

  1. Jonathan says:

    I think pomegranate juice will not be same as coca cola. That’s just absurd Mr. Howard Davidson Arlington MA. Coke is a stable brand. Sometimes I feel that big brands can do whatever they want and consumers will flock no matter what. The coke versus pepsi battle is always cool. T

  2. Ramesh Magar says:

    Great blog post Howard Davidson Arlington Massachusetts. Good to read your valuable and informative article here today. Over the past years, Coca Cola Company has faced lots of changes in the business environment. The pomegranate is one of the world’s oldest known fruits and has long been measured a representation of health and fertility in its local Persia. It is also one of the most appealing fruits to consume. Even Health-Conscious consumers find it hard to make such a decision.

  3. Abhimanyu says:

    Aah, the sugar debate, Howard Davidson Arlington MA. How sweet it is for real. I am not a fan or sugar or artificial flavors. I love natural fruit juices instead of artificial juices and drinks. Good writing my friend.

  4. Abhimanyu says:

    I love natural fruit juices instead of artificial juices and drinks. Thanks for your post with wonderful information, Howard Davidson Arlington MA

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