Jeff Gordon, Pepsi Max are busy with a prank aimed at the guy who questioned the authenticity of the original “Test Drive” video.
Last year, Jeff Gordon took an unsuspecting car salesman on a scary test-drive. The commercial, which has been viewed by more than 40 million on YouTube, was widely scoffed as a stunt to promote Pepsi Max. The commercial turned out to be a fake. The salesman was an actor and the actual driver of the car was a stunt man that worked for The Richard Petty Driving Experience. The spot was filmed in an abandoned Philip Morris plant.
Travis Okulski from Jalopnik.com tore the commercial apart and revealed a bunch of inconsistencies. Among the problems, the ’09 Camaro portrayed in the ad was actually a brand new 2013 Camaro.
Well, Pepsi Max and a fired up Jeff Gordon are ready for the sequel. This time, with set the victim is none other than writer Travis Okulski and this time the joke is on him. Okulski, who thinks he’s off to do a story, is picked up by a taxi driven by Jeff Gordon. The four-time Nascar Cup champion is made up brilliantly as an ex-con driver complete with neck tattoos and one whopper of a story. When the taxi gets pulled over by a “State Trooper,” the fun begins.
Los Angeles-based editorial and post-production company Therapy Studios and Gifted Youth, the commercial production division of Funny or Die, team up with three-time Daytona 500 winning NASCAR driver, Jeff Gordon to again capture the test-drive in an fun reality-style prank for this :30 spot.
The commercial and video were created by TBWA/Chiat/Day/LA and produced by Gifted Youth for Pepsi MAX as part of their “Zero-Calorie In Disguise” campaign.
PS. Okulski (who was not paid by Pepsi for having been put through the prank or appearing in the video), posted a blog that shares his fast-paced experience.